Marketing Specialist
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Position Summary
Title: Market Development Specialist – Tile Adhesives
Job Type: Full-time
Department: Sales and Marketing
Location: Mumbai
Job Overview
We are seeking a highly motivated and experienced Market Development Specialist – Tile Adhesives to join our team. The Market Development Specialist will play a key role in developing relationships with key stakeholders (e.g., specification managers, architects, contractors, consultants, and specifiers), and ensuring the company’s dispersible polymer powders (DPP) products meet the technical requirements for tile adhesives products selling in the construction market. This role requires techno-commercial expertise in construction materials/chemicals and strong interpersonal skills to build long-term relationships with tile adhesive companies and stakeholders. It is also necessary to have a brief understanding of tiling standards and specifications in India. The role requires travel to customer locations to promote the usage of DPP in tile adhesives and develop the tile adhesive market.
Key Responsibilities
– Market Development: Effectively convert product specifications into actual business by meeting and pitching specialty dispersible polymer powder to Drymix customers. Develop strong market penetration in the tile adhesives market and generate demand for our DPP products. Contribute to the growth of the company’s market share by successfully securing product approvals and increasing brand visibility in the tile adhesives market.
– Tile Adhesives – Product Expertise: Maintain in-depth knowledge of the company’s products, their features, benefits, and applications. Provide expert knowledge on tile adhesives and related products, including their application and performance.
– Standard Development: Work closely with specification managers, architects, and consultants to ensure the appropriate specification of tile adhesive products in construction and renovation projects.
– Client Relationship Management: Develop and maintain strong relationships with architects, designers, consultants, and other key stakeholders involved in the specification process and gain a strong presence within the market. Develop industry contacts with tile adhesives customers and their team to gather insights, sell new products, applications, and formulations to grow the market.
– Market Communication: Conduct product presentations and training sessions for tile adhesives companies and their specification teams, associations, and authorities. Ideate and execute customer events related to tile adhesives.
– Reporting: Track and report monthly progress on lead generation and market activities demonstrating the financial impact of activities on the company’s bottom line.
– Market Analysis: Stay up-to-date on industry trends, competitor products, and emerging technologies to help drive product innovation and improve customer satisfaction. Analysis of the specification of tile adhesive and other drymix products required in large-scale commercial, residential, and Government infrastructure projects.
– Collaboration: Work closely with sales, marketing, and technical teams to ensure alignment between tile adhesive manufacturer needs, product development, and company objectives.
– Business Development: Support sales teams in generating new business by identifying opportunities for growth and assisting in tenders, proposals, and presentations in the tile adhesives market.
Required Qualifications
– Education: A bachelor’s degree in civil engineering, architecture, or chemical engineering. MBA in marketing is preferred.
– Experience:
– Minimum of 3 years of experience in the tile adhesives industry or related building materials sector, with a focus on technical specifications and project support.
– Strong experience working with architects, engineers, and contractors in the construction industry.
– Deep understanding of tile adhesives, substrate preparation, and their application in various construction environments (e.g., residential, commercial, industrial).
– Familiarity with local and international construction standards, regulations, and building codes (e.g., ISO, ASTM, EN) is good to have know-how.
– Ability to support the sales process through product expertise, presentations, and recommendations.
– Soft Skills:
– Strong written and verbal communication skills, with the ability to convey complex technical information to non-technical stakeholders.
– Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
– Problem solver, team player, customer-oriented, and proactive attitude is a must to successfully achieve the job requirements.
Why Join Us?
– Competitive salary and benefits package.
– Opportunity to work with an innovative company in a growing industry.
– Professional development and training opportunities.
– Collaborative and dynamic work environment.